A Goldman Sachs JBWere analyst sees James Boag’s increasing penetration of the Victorian barbecue beer market as costing Foster’s $100 million in revenue and $40 million in pre-tax earnings.
According to this article in The Age, James Boag’s increasingly sturdy grip on VB’s traditional turf has beverage analysts worried, enough to place a “sell” on Foster’s stock.
With Tasmanian-brewed Boag’s, Lion Nathan now has a viable challenger to Foster’s in the CUB-centric Victorian market.
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Foster’s Group
ASX Code: FGL
The Age: “VB under attack from Tasmania”
