Foster’s Group Limited (Foster’s) has signed long-term distribution agreements with Southern Wine & Spirits in three of the largest U.S. markets. Southern Wine & Spirits will gain the exclusive rights to sell Foster’s global portfolio of wines in California, Florida and Illinois. Southern currently distributes Foster’s wines in each of these states but has shared the portfolio with other distributors and Foster’s own self-distribution.
“We look forward to continuing our strong partnership with Southern under these new agreements which will deliver superior performance in each of these key states,” said Foster’s Americas Managing Director Stephen Brauer.
“We are truly honoured and thrilled to be Foster’s exclusive distributor partner in the critical markets of California, Florida and Illinois going forward,” said Wayne Chaplin, President & Chief Operating Officer of Southern Wine & Spirits of America. “We look forward to partnering with Foster’s to realize their Route-to-Market goals of sustainable brand growth, in-market execution and portfolio premiumisation,” added Chaplin.
The new contracts become effective 1 July 2010.
